As anyone involved working with social media can tell you, there’s a lot more to a great project than posting links to things on Facebook.

Through social media, a single individual or a giant company can inform, inspire, and change the world.

This category acknowledges the hard work behind these kind of social projects, whether we’re talking about a new blog, a hashtag Twitter campaign, or massively viral videos.

Whether you’re a single individual running a hilarious new Tumblr or a full agency working on a full campaign, this category is for you.

The Nominees

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<h2>Philadelphia Parks and Rec's Tree Philly</h2>
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Philadelphia Parks and Rec's Tree Philly


In an effort to bring attention to Philadelphia’s parks and trees, the city’s Parks and Recreation Department launched #TreePhilly, a campaign that playfully displayed signs on trees around the city and eventually gave away more than 1,500 trees to more than 800 Philadelphians. The resulting photos and social media chatter were charming, fun, playful, and beautiful.

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<h2>Slice Communications' Turkey Bacon Medal</h2>
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Slice Communications' Turkey Bacon Medal


Local PR agency Slice Communication works with Godshall’s Quality Meats, a turkey bacon provider in Telford. How exciting can you make a campaign circulating around turkey bacon though? Well, when Olympic Gold Medalist Sage Kotsenburg proclaimed his desire to have a bacon medal, they jumped on the opportunity. Through a series of tweets and marketing tactics, eventually Kotsenburg was on Conan O’Brien, proudly displaying a medal made of bacon. Sometimes an entire campaign can launch from a single tweet, and this one became a story in the Wall Street Journal, USA Today, and more

Previous Winners

Launched just last year, the GunCrisis website and hashtag #GunCrisis is an independent non-profit journalism project, reporting important stories on the blog and via their hashtag, specifically focusing on gun violence in Philadelphia.

In a brilliant combination of fine art, photography, and technology, The Philadelphia Museum of Art and Zoe Strauss spread the visual arts throughout the city. Dozens of billboards throughout the city featured the work of renowned photographer Zoe Strauss and Foursquare was utilized so fans seeking out each billboard could check in at each location.