Ariell made an emphasis in creating an inclusive and welcoming atmosphere for geeks of all kinds. As the founder of Amalgam Comics & Coffeehouse in Kensington, she is the first African-American female comic book shop owner on the East Coast. True to her mission of creating a place for everyone, Amalgam has become a frequent host to community events and workshops since its opening in December of 2015. Lining its shelves one can find comics by transgender authors, Spanish speakers and African Americans alongside mainstream offerings.