13 minutes. $100. If you can figure out the clues, you can win $100 from this anonymous social media account. Utilizing Vine videos and Instagram posts, FindMePhilly sends Philadelphians around the city on scavenger hunts to win actual cash.

Showcasing different neighborhoods, FindMePhilly encourages exploration and actively engages their followers, inspiring them to get out and away from their computer screens with fun photography and a playful voice.

The very first winner of FindMePhilly’s scavenger hunt used her money to buy pizza and feed the homeless, and the mysterious social media account’s founder hopes that FindMePhilly will inspire more people to pay-it-forward, and give back to their community.

Category: 2015 - (Past Category) Social Media Project of the Year

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