Launched last year, Philly Love Notes picked up steam in summer and fall 2012, rallying Philadelphians to submit blog posts about why they love their city, sending love notes to their favorite parks, restaurants or even benches around the city. A force of her own, Emma Fried-Cassorla has published hundreds of letters and has been spotlighted in numerous mainstream media articles, using the power of social media to show off Philadelphia in a positive, beautiful light.