Local PR agency Slice Communication works with Godshall’s Quality Meats, a turkey bacon provider in Telford. How exciting can you make a campaign circulating around turkey bacon though? Well, when Olympic Gold Medalist Sage Kotsenburg proclaimed his desire to have a bacon medal, they jumped on the opportunity. Through a series of tweets and marketing tactics, eventually Kotsenburg was on Conan O’Brien, proudly displaying a medal made of bacon. Sometimes an entire campaign can launch from a single tweet, and this one became a story in the Wall Street Journal, USA Today, and more.

Category: 2014 - (Past Category) Social Media Project of the Year

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