Winner!

Project: Tree Philly
Philadelphia Parks and Recreation

In an effort to bring attention to Philadelphia’s parks and trees, the city’s Parks and Recreation Department launched #TreePhilly, a campaign that playfully displayed signs on trees around the city and eventually gave away more han 1,500 trees to more than 800 Philadelphians. The resulting photos and social media chatter were charming, fun, playful, and beautiful.

Category: 2014 - (Past Category) Social Media Project of the Year

See others nominated in this category

2015

FindMePhilly

The Narrator: Philadelphia Police Department

2014

Slice Communications’ Turkey Bacon Medal

2013

Philly Love Notes

Neighborhoods: Guest Instagram Project

2012

NPR’s Fresh Air

Under Armour’s Finding Undeniable